Stabicraft Marine


“Focus provides us with a complete package of IT solutions, from hardware and printers to the operating systems themselves – all in a down-to-earth manner that’s not intimidating.”

Case Study

Stabicraft Marine www.stabicraft.co.nz/

Stabicraft Marine Case Study

Making an impact on the global market not only takes a ground-breaking product, you also need to remain competitive with the latest technology.

Numerous accolades flooding in from around the globe are testament to Stabicraft Marine’s superior creation, while the fact the company is linked to the rest of the world from its Invercargill base speaks volumes for the IT systems it employs.

Stabicraft builds boats – damn good ones – but the expansive world of information technology is a different ball game altogether. That’s why they enlist the experts at Focus.

“You probably wouldn’t set sail in a boat built by a computer technician, so why would you use boat builders to oversee your IT needs – our fields are vastly different so it’s about getting the right people for the right job,” Stabicraft chief executive Paul Adams said.

“Focus provides us with a complete package of IT solutions, from hardware and printers to the operating systems themselves – all in a down-to-earth manner that’s not intimidating.”

Focus has been meeting the computing needs of Stabicraft at its Bluff Road factory since 2002.

“They are fantastic to deal with – nothing’s ever a problem.”

Gone are the days when the original Stabicraft boats were built using 20 litre pails laid out as a guide to wrap the aluminium sheets around.

State-of-the-art computer design programmes and even fully-programmable machinery features among the company’s modern construction artillery.

“To compete in the marine industry on a global scale, you have to be at the cutting edge of both innovation and technology – and that goes for both building the boats and the management support required,” Adams said.

Stabicraft Marine pioneered positive buoyancy boats in 1987, transforming New Zealand’s marine industry.

From humble beginnings in a backstreet workshop, equipped with engineering nous and a commitment to sound construction, Adams built the first rigid hulled aluminium pontoon boat – a Stabicraft 3.5 dinghy at the request of two paua divers who wanted a boat that combined the principles of the traditional RIB (Rigid-hulled Inflatable Boat) with the durability of marine grade aluminium alloy.

The rest, as they say, is history. The extensive product range now features 23 boats, ranging from the 3m dinghy to the 8.95m Pilothouse.

Stabicraft enjoys a global profile with dealerships in New Zealand, Australia, The USA and Canada. With organisations including the Jean-Michel Cousteau Oceanographic Institute, the United Nations and numerous rescue groups sing the company’s praises.

Not to mention hundreds of loyal clients worldwide who are adventuring with confidence thanks to the virtually unsinkable innovation.

Paul Adams
CEO
Stabicraft Marine Ltd

www.stabicraft.co.nz